This July presents loads of content material subjects due to Independence Day and the Summer season Olympics in Paris. However even much less obvious concepts — must-have gadgets, humor, giveaways, junk meals — could make for compelling content material.
Content material advertising and marketing includes creating, publishing, and selling articles, movies, and podcasts to draw, have interaction, and retain clients. It’s essential for SEO, social media advertising and marketing, and extra.
Sadly, developing with new content material subjects month in and month out could be a process. What follows are 5 concepts for July 2024.
Summer season Product Tutorials
In some ways, July within the Northern Hemisphere is summer time itself.
Celebrations resembling U.S. Independence Day on July 4, with picnics, parades, fireworks shows, and group occasions, make us all really feel like summer time has arrived.
The climate calls us outdoor, making July a wonderful time to publish summer time product tutorials, displaying customers the best way to use your enterprise’s gadgets to work or play within the solar.
The House Depot sells merchandise to construct raised backyard beds, as defined on this tutorial.
Take into account The House Depot. The corporate’s ecommerce website has a do-it-yourself mission part, full with video tutorials explaining a mission and the merchandise. Examples embrace the constructing of backyard beds, playground gear, and extra.
This idea may work for a lot of merchandise.
Should-have Gadgets
Not each product wants a tutorial. Realizing the best way to use Velcro from The House Depot in a backyard mission is likely to be useful, however directions aren’t required for on a regular basis gadgets.
Mr. Porter addresses why its sneakers are essential.
Take footwear, for instance. Content material entrepreneurs may attempt a “must-have” article or video, such because the article from clothier Mr. Porter, “5 Should-Have Sneakers For Stepping Out In Fashion This Summer season.”
Vital article places an editorial spin on product suggestions. The Mr. Porter article begins with a quick introduction, making the case for summertime sneakers.
“Summer season dressing is all about enjoyable and experimentation. It’s about attempting new issues and breaking out of the fashion consolation zone we’ve been caught in by way of winter.”
Every of the 5 suggestions consists of vivid descriptions and pictures, emphasizing the shoe’s design parts and flexibility. That’s essential, provided that the costs are upwards of $990 a pair.
Should-have content material is helpful for natural search rankings, social media posts, and e mail newsletters.
Listed below are hypothetical examples:
- “10 Should-have Instruments for the Excellent BBQ,”
- “5 Should-have Hats for Summer season Solar,”
- “10 Should-have Attire for Trendy Summer season Soirees.”
Worldwide Joke Day
July 1, 2024, is Worldwide Joke Day. This pseudo-holiday reminds us to rejoice humor and laughter. It encourages people to share jokes, puns, and humorous tales with associates, household, and even strangers.
Inform a number of jokes on July 1.
Jokes are prime, entertainment-focused content material advertising and marketing. Take into account assembling jokes endemic to your trade or merchandise. Then publish them in a weblog publish, newsletters, and social media.
Jokes are an exception to avoiding AI-generated content material. Listed below are 5 ChatGPT-produced jokes (with minor edits) for this text.
- In our retailer, we promote feelings — primarily frustration and impatience.
- I attempted to purchase a camouflage shirt on-line however couldn’t discover it.
- I ordered a rooster and an egg from Amazon. I’ll let you recognize which comes first.
- I purchased a belt on-line. It was a waist of cash.
- Why don’t internet buyers get misplaced? They comply with their carts.
Nationwide Give One thing Away Day
The purpose of ecommerce content material advertising and marketing is to promote merchandise. However an excessive amount of promoting might be counterproductive. An exception could possibly be Nationwide Give One thing Away Day on July 15, 2024, when entrepreneurs can mix charity giving with a gross sales promotion.
Use Nationwide Give One thing Away Day for charitable giving.
Right here is the thought.
- Establish a charity that is sensible for your enterprise.
- Join with the charity for a sales-based contribution, resembling 5% of income on July 15.
- Interview people on the charity about their work and affect.
- Produce an article, video, or podcast of the interview.
- Run adverts and public-relations campaigns to advertise the occasion.
Junk Meals Day
Content material can promote junk meals or discourage it.
Nationwide Junk Meals Day on July 21, 2024, permits content material entrepreneurs to reward the enjoyable of junk meals or the alternative, wholesome consuming.
Content material about wholesome consuming and existence may embrace:
- Energy gear retailer’s publication: “Wholesome Lunchbox Suggestions for Development Execs.”
- Kitchen store’s weblog: “From Junk to Pleasure: Rework Meals with Wholesome Elements.”
- Attire model’s podcast: “Gown for Success: 10 Nutritious Suggestions for a Busy Way of life.”
Conversely, content material advertising and marketing may reward the short-term enjoyment of junk meals. Listed below are extra examples.
- Energy gear retailer: “Break Time Bliss. 35 Junk Meals Picks for Hardworking Builders.”
- Kitchen store’s weblog: “15 Forbidden Meals for Nationwide Junk Meals Day.”
- Attire model’s podcast: “Trendy Snacks for Nationwide Junk Meals Day.”
