8 Greatest Methods To Spy On Dropshipping Shops in 2024 (Competitor Analysis)

Why do it’s worthwhile to spy on dropshipping shops?

Spying in your competitor’s dropshipping shops may also help you determine the issues which can be working for them.

For instance, you possibly can determine their best-selling merchandise, social media pages, and energetic advertisements!

8 Methods to spy on dropshipping shops in 2024

Subsequent, let’s transfer into the very best methods to spy on dropshipping shops!

A couple of of those strategies require you to make use of cash, however most of them are fully free strategies.

1. Spy instruments

If you do not know what spy instruments are, they’re basically paid instruments that offer you helpful details about different dropshippers, corresponding to their best-selling merchandise, retailer site visitors, and general income.

The commonest forms of spy instruments are Shopify spy instruments and Fb spy instruments.

Listed below are examples of a number of the spying instruments we advocate:

• Promote The Development. The accessible ‘Retailer Intelligence’ function helps you to analyze different dropshippers and their shops. (Take a look at our evaluation right here)
• Meta Advert Library. Whereas it isn’t particularly constructed to spy on dropshipping shops, it may be used for that goal.
• Anstrex. This device primarily focuses on product analysis and may also help you discover a number of the best-selling merchandise in Shopify shops.
• Ali Hunter. Ali Hunter helps you discover the best-selling merchandise of different dropshippers and offers you insights into what number of gross sales they’re making.
• BigSpy. BigSpy is targeted on advert spying, and it collects and shops 500,000 new advertisements daily from completely different platforms.

Relying by yourself wants, you possibly can choose one of many above instruments or a number of of them.

2. Use Google textual content search

You is probably not acquainted with it from earlier than, however you possibly can really use Google to spy on different dropshipping shops.

The very best half is there aren’t any prices concerned.

This method works finest whenever you’re available in the market analysis part. At this stage, you are unsure what product you wish to promote but.

Let us take a look at an instance. For instance you are in search of product concepts within the pet area of interest. That is what it’s worthwhile to do.

1. Discover a frequent key phrase or product that many shops in your area of interest will probably have on their web site. For our instance, we are going to use ‘pet beds’. You wish to use a single-word key phrase or a most of two phrases to get as broad outcomes as potential.

2. Create a question for Google.

• Shopify is the most well-liked ecommerce platform for dropshippers, so we are going to use it for example and solely present outcomes from it. By default, each Shopify web site is assigned a subdomain on myshopify.com. For example, theoodie.myshopify.com is the Shopify area for theoodie.com.

  So, website:myshopify.com is the proper Google question to limit the search.

• Then, we solely need outcomes from completely different web sites. To attain this, we instruct Google solely to return outcomes for web sites containing ‘/merchandise/’ (with out citation marks). This phrase seems on all Shopify retailer product pages.

  The Google question, on this case, is inurl:/merchandise/ so we add it to the search.

• Then, we request that Google returns solely product pages containing the phrases ‘pet beds’ anyplace on the web page.

  The question that achieves that is intext: “pet beds” (wrap your key phrase in double citation marks if it has a couple of phrase).

Be aware: In case you use a number of key phrases, create an identical question for each. In case you embody all of your phrases in the identical question, Google will assume your textual content is one key phrase.

3. In case you did every thing as we defined within the earlier steps, it’s best to find yourself with one thing like this: ‘website:myshopify.com inurl:/merchandise/ intext: “pet beds“.

4. After this, you possibly can press enter and let Google do its factor.

Instantly, you’ve got entry to tons of of your dropshipping opponents without spending a dime!

You can even repeat the above steps for different key phrases in your area of interest to search out much more web sites.

3. Order two occasions from one other dropshipper a month aside

This can be a distinctive technique, nevertheless it can provide you good insights into how nicely your opponents are doing.

To do this technique, discover a competitor’s web site and determine its cheapest-selling product. One of the simplest ways to search out one is to make use of the Google textual content search technique we defined in part two.

After this, order the merchandise and be aware the date and time. Then wait.

After one month, order the identical merchandise and anticipate it to reach.

Normally, the orders include a receipt that incorporates an order quantity. Ideally, every order’s receipt quantity is incremented, and you will often obtain an e mail with that quantity as nicely.

For instance, that is how the order quantity within the e mail appears for Shopify orders:

In case you subtract the receipt variety of your final order out of your first, it’s best to get the overall variety of orders the Shopify retailer has had within the final month.

Based mostly on your enterprise data, estimate the shop’s common order worth. Multiply the common order worth by the variety of orders, and you will have an estimate of the shop’s month-to-month income.

The draw back of this technique is that it will probably get costly if the merchandise in your area of interest are costly or should you intend to make use of this technique in a number of shops.

Be aware: You can not assure that the shop you spy on will calculate receipt numbers incrementally. For instance, Shopify means that you can change the order ID format to characters or symbols, which makes estimating month-to-month orders harder.

4. Retailer subscription

In case you’re in search of distinctive dropshipping spying methods, that is one among them.

Totally different information aggregator apps like Feedly allow you to trace the product launches of your opponents.

You’ve got two choices with Feedly.

You may subscribe to your entire area of interest by deciding on ‘Product Launches’ because the set off and including a whole trade.

Or, you should use the accessible firm AI fashions to subscribe to a particular competitor and their product launches.

Cool, proper?

Whereas most of those information aggregator apps are paid, they are often price it since they will prevent from a variety of handbook work.

5. Kind by best-selling merchandise

You is probably not acquainted with it, however you possibly can spy on the best-selling merchandise of most dropshipping shops by including a easy piece of textual content to the shop’s URL.

You might suppose: ‘Why would anybody wish to present their best-selling merchandise?’

In all honesty, the primary precedence of all the massive dropshipping manufacturers is their clients, not the opponents. Whereas there are methods to attempt to disable the ‘best-selling’ web page, most dropshipping shops do not try this.

Some even present it publicly to make it simple for purchasers to search out essentially the most interesting merchandise.

Tip: To seek out the best-selling merchandise web page, put this piece of textual content on the finish of the shop’s URL: /collections/all?sort_by=best-selling

Some shops have this turned off, however you possibly can learn right here tips on how to beat them!

For instance, whenever you add the piece of textual content, that is how the URL would seem like:

This can present you all of the best-selling merchandise!

Cool, proper?

Remember that this works finest for Shopify websites. If the web site is constructed on one other ecommerce web site, you possibly can nonetheless search for if they’ve public best-selling classes.

You can even take a look at their house web page carousels to see what merchandise they showcase essentially the most.

Particularly for extra common collections, they are often a few of their best-selling gadgets.

6. Take a look at your competitor’s social pages

Almost certainly, in case your opponents’ dropshipping retailer makes a great quantity of gross sales, they’re utilizing social media.

The factor is, you should use it to your benefit!

Most Shopify shops checklist their social media pages on their footer part.

Out of your competitor’s social media pages, you possibly can:

• Find out about their enterprise technique. Ask your self: what are the model’s content material creation methods, how usually do they publish, and the way a lot focus do they placed on the content material?
• Find out about their advertising technique. Whereas it is exhausting to grasp a model’s total advertising technique from social media, you will get clues by trying into what social media platforms they publish on.
• See the extent of their buyer assist. How good is their buyer assist? You may even ship them a message on social media to see this. If buyer assist is non-existent, you should use this to your benefit.
• Estimate how nicely they’re doing financially. This might be mirrored within the small issues on their social media web page. How a lot effort are they placing into the designs and the social media put up descriptions?

  Whereas this does not straight inform how they’re doing financially, it may be a great indicator of whether or not they have the cash to spend money on social media.

• Discover helpful info. Moreover, you will discover different helpful info on their social media web page, such because the influencers they collaborate with.

In case your opponents do not have their social media pages listed on their web sites, there are alternative routes to search out them.

1. Go to the social media web page you want to analyze. For instance, Fb.
2. Seek for the enterprise identify on Meta Adverts Library. It is often the identical because the model identify. If they’ve one, it ought to come up.

The Meta Adverts Library is free, and it additionally exhibits advertisements that run on Instagram.

If you wish to search from different social media platforms, you should use spying instruments like BigSpy. It helps you discover opponents from TikTok, Google, YouTube, and so forth.

7. Estimate the month-to-month income utilizing the income components

If you wish to estimate the month-to-month income of one other dropshipper’s retailer, you should use the income components.

To make use of this technique, you want the next issues:

• Retailer site visitors. To get the shop site visitors, you have to a device. Many instruments can try this, however some of the in style and free ones is Similarweb.
• Your area of interest’s conversion charge. Every area of interest has its personal conversion charge, which is dependent upon many issues. The conversion charge is especially guided by the common value of merchandise within the area of interest. For instance, low-ticket gadgets have the next conversion charge.
• The common order value of a retailer. If you have already got expertise in your area of interest, it might be simpler to calculate this, however in any other case, it’s a bit exhausting. In your competitor’s web site, calculate the sum of all product costs and divide it by the overall variety of merchandise.

  Alternatively, you possibly can calculate the common order value of the best-selling merchandise, which can provide you a greater estimate if they’ve dozens of merchandise.

After you’ve got these three estimations, you possibly can calculate the shop’s income by the next:

Dropshipping retailer’s income = Estimated month-to-month site visitors X Dialog charge X Common product value

For instance, if the site visitors is 20,000 per 30 days, the common conversion charge is 3%, and the common product value is $40. The shop’s estimated income might be:

Dropshipping retailer income = 20,000 X (3/100) X 40

This could imply the month-to-month income of the shop is $24,000

This is without doubt one of the methods to estimate the gross sales quantity of a dropshipping retailer. If you wish to study extra concerning the different methods, take a look at our different article explaining it.

8. Use Google Lens

Google Lens is a straightforward device by Google that lets you search by a picture.

Earlier than utilizing this technique, it will be useful to know what merchandise you wish to promote. It even works higher should you use pictures from AliExpress.

To make use of this technique, this is what it’s worthwhile to do:

1. Go to Google, and click on the small digital camera icon on the correct saying ‘Search by picture’.

2. Drag and drop your product photograph within the field that seems.

Google will robotically seek for all of the sources that match the product photograph. In our instance, that is what occurred:

3. Scroll the checklist Google gives you and discover the shops that present up. You’ll notice that lots of the web sites are different dropshippers and their shops.

If you would like extra refined outcomes, mix this technique with the Google textual content search technique we went by in part two.

Abstract

There you’ve got it: eight suggestions for spying dropshipping shops in 2024.

Earlier than we get to the conclusion, here’s a abstract of every thing we now have mentioned to date about the very best methods to spy on dropshipping shops:

• Whereas many spy instruments are paid, they’re the quickest strategy to spy on dropshipping shops in 2024.
• Google textual content search technique is nice for locating many opponents inside a particular area of interest.
• A extra superior dropshipping spying technique is ordering two occasions from a competitor and searching into what number of orders they’ve gained over time.
• Checking opponents’ social media pages can provide you good insights into how nicely they’re doing.
• The income components lets you estimate your dropshipping competitor’s month-to-month income.

Conclusion

Whether or not you wish to discover the best-selling merchandise of a dropship retailer or study extra about their general technique, these spying strategies will assist you try this.

In case you’re looking for successful merchandise out of your opponents, you might also profit by trying into our article, which explains the finest methods to seek for successful merchandise.

In case you suppose we missed one thing, tell us within the feedback.

Good luck!

Wish to study extra about dropshipping?

Prepared to maneuver your dropshipping retailer to the following degree? Take a look at the articles under:

Plus, don’t neglect to take a look at our in-depth information on tips on how to begin dropshipping right here!