Amazon is the most important on-line furnishings retailer in the UK, Spain, and Italy. In France, the American large lags behind Ikea, which additionally ranks within the prime three in different main European international locations. Solely in Germany does a neighborhood participant, Otto, lead the market.
That is reported by Fox Intelligence in a quarterly replace. The furnishings market has seen vital curiosity in recent times, in response to the analysis agency: “Submit-pandemic repercussions have sparked a eager curiosity within the furnishings market. Whether or not it’s a new couch, backyard furnishings, redecorating, or buying crops, the aim was clear: improve your own home and really feel comfy – considerably impacting the furnishings market.”
Ecommerce gaining floor
Customers are spending extra of their furnishings funds on-line, even after the pandemic, in response to Fox Intelligence: “Though furnishings purchases are nonetheless closely favored in bodily shops, ecommerce is gaining floor 12 months after 12 months.” In 2024, furnishings patrons extremely worth personalization, supply choices, and product sustainability.
Marketplaces particularly profit from on-line progress, as Fox’s figures present. This forces established gamers to discover new paths: “For the reason that pandemic, the panorama has shifted”, the researchers state.
‘For the reason that pandemic, the panorama has shifted.’
Conventional sector gamers needed to rethink their methods to adapt to new consumption modes. For instance, Maisons du Monde launched its market in 2022.
Prime on-line furnishings gamers
Fox Intelligence has compiled a prime 5 of on-line furnishings retailers within the 5 largest European markets. Market large Amazon and Europe’s cross-border prime vendor Ikea lead the highest retailers in France, Italy, and Spain. Particularly in Spain, Amazon’s dominance is important, with a market share of 45 p.c in response to Fox Intelligence. In the UK, native participant DFS occupies the second place between Amazon and Ikea, whereas in Germany, Otto nonetheless surpasses each corporations.
