Wednesday, December 18, 2024

Octopia launches its retail media resolution

French market resolution supplier Octopia has launched a brand new product, known as Octopia Adverts. It’s the firm’s personal retail media resolution. It allows retailers to implement a sponsored search resolution for his or her merchandise (1P) and sellers and types merchandise (3P).

Octopia is an answer for ecommerce companies trying to launch a brand new market, enhance an current one, promote on a number of marketplaces, or outsource logistics. In line with the corporate, it generates 50 p.c of its enterprise internationally. It has greater than 30 purchasers throughout 11 totally different international locations.

The corporate affords entry to a professional catalogue of 15K sellers and 80 million merchandise, and success options. In 2023, Octopia expanded its enterprise to the UK. With a brand-new warehouse and workplace within the UK, the corporate signed its first market consumer Onbuy.

Sponsored merchandise on marketplaces

Final month, IAB Europe launched a set of measurement requirements for retail media in Europe. Retail media remains to be a comparatively new phenomenon. It entails promoting area for retailers. Marketplaces like Amazon and the French ecommerce chief Cdiscount typically promote advert areas of their product search outcomes.

‘Sponsored merchandise can enhance a model’s gross sales by a mean of 30%’

In line with analysis by NielsenIQ, sponsored merchandise can enhance a model’s gross sales by a mean of 30 p.c. As internet buyers typically begin their search on marketplaces, it may be of great assist to manufacturers and sellers if they carry these merchandise to the eye of market prospects.

Managing paid visibility in a single place

With Octopia Adverts, sellers and types can handle their paid visibility on marketplaces, optimizing their gross sales efforts with focused promoting. Sellers can set their very own budgets with goal CPCs (prices per click on) and goal ROAS (returns on advert spend). The answer might be built-in with marketplaces. By doing so, the answer helps sellers automate retail media campaigns. This protects sellers time, as they often supply a number of hundred merchandise and shouldn’t have the time to fine-tune their campaigns.

‘Due to automated advert campaigns, sellers can now promote merchandise with little guide enter.’

“Octopia Adverts was created to permit retailers and sellers to run self-managed campaigns. Due to automated advert campaigns, sellers and types can now promote their merchandise on marketplaces with little guide enter”, shares Marina Prevosto, Development and Advertising Director at Octopia.

Ambitions this yr

In 2024, the corporate desires to efficiently roll out the brand new resolution, securing extra purchasers in Europe. It additionally desires Octopia Adverts to develop into a key participant within the retail media area, particularly tailor-made to marketplaces.

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