Samsung releases ’Open at all times wins’ marketing campaign and opens new Olympic Showcase, Olympic™️ rendezvous @ Samsung, within the coronary heart of Paris
With lower than 100 days to go till Paris 2024, Samsung Electronics, a Worldwide Olympic and Paralympic Companion, formally kicked-off its ‘Open at all times wins’ marketing campaign — which celebrates the model’s shared values of openness with the upcoming Olympic and Paralympic Video games — and introduced the grand opening of its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.
As introduced in January, Samsung’s ‘Open at all times wins’ message articulates the model’s perception that openness allows new views and infinite prospects and can function the guts of its Paris 2024 programming. The brand new marketing campaign, which debuted at the moment, brings ‘Open at all times wins’ to life by the tales of Group Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Flooring (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open lets you do extraordinary issues.
“As a Worldwide Olympic and Paralympic Companion, Samsung has been driving innovation and delivering cutting-edge know-how and experiences on the Video games for practically 40 years,” stated TM Roh, President and Head of Cellular eXperience Enterprise at Samsung Electronics. “The best way we benefit from the Video games has developed dramatically over time, with know-how enjoying a vital position in bringing the Olympic spirit to life. That is much more true as we embark on a ‘Video games huge open,’ and we’re excited to carry Olympic followers and athletes nearer than ever by opening up new experiences and significant connections at Paris 2024 with our ‘Open at all times wins’ marketing campaign.”
Samsung additionally unveiled a model new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, which is able to take Olympic and Paralympic Video games followers on an epic journey to Paris 2024 by iconic experiences. They may get to relive the most important highlights of Video games previous with Galaxy, and discover Samsung’s newest improvements and create lifelong recollections with Galaxy AI.
In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the outstanding spirit of Olympic and Paralympic athletes, continually pushing boundaries and redefining prospects. Impressed by Parisian Salons from the Age of Enlightenment, the house is designed to have a good time openness to new views and prospects by reflections and optical illusions that evoke emotions of openness, concord and connection.
“The complete house is designed to have a good time Samsung’s dedication to openness,” stated Jean Nouvel. “The summary graphic façade captures the reflections of actions and lights that seem and disappear instantly, whereas the matte, reflective white mirrors within the foyer invite discovery of newest improvements.”
The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon slicing ceremony attended by TM Roh, Group Samsung Galaxy ambassadors together with French surfer Joanne Defay, UK breakdancer Karam Singh and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Tv and Advertising Providers Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in command of Sport, Olympic and Paralympic Video games for the Metropolis of Paris and Étienne Thobois, Director Common of the Paris Organizing Committee for the 2024 Olympic and Paralympic Video games.
“We’re excited to see our shared values celebrated for these ‘Video games huge open’ at this Olympic™️ rendezvous @ Samsung,” stated Anne-Sophie Voumard, Managing Director, IOC Tv and Advertising Providers. “Samsung has performed an enormous half in elevating the Olympic Video games’ fan expertise by their revolutionary know-how over the a long time, and we’re impressed to see them take it to the subsequent degree with this showcase in addition to by some ways they may assist staging of the upcoming Olympic and Paralympic Video games right here in Paris.”
The Olympic™️ rendezvous @ Samsung, positioned at 125 Avenue des Champs-Élysées, will open its doorways to the general public on Could 3 and run till October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It’s going to host a collection of particular occasions over the course of the summer time and will probably be open to anybody who needs to immerse themselves within the Olympic and Paralympic Video games Paris 2024.
Along with the showcase positioned at Champs-Élysées, Samsung will open up extra Olympic™️ rendezvous @ Samsung areas across the metropolis of lights and its environment, together with the Olympic Park, the Olympic & Paralympic Village and the Principal Press Centre, in addition to Samsung Galaxy Charging Stations at key Olympic and Paralympic Video games venues, the place guests will get to expertise the most recent Galaxy improvements.
Try Samsung’s “Open at all times wins” marketing campaign on Samsung’s YouTube channel:
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Companion for the reason that Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cell know-how to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends by Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the best way the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Companion of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers all over the world to share the thrill and inspiration of the Video games by Samsung’s transformative cell know-how. Samsung’s dedication to the Paralympic Video games will prolong by to Los Angeles 2028 and be celebrated by revolutionary cell and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.
